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Comment on Live Video by Angie

Angie — Sun, 21 Feb 2010 00:31:51 +0000

Weather in Georgia was in the 60's today and sunny!

Comment on News To Startup CEOs: You Can’t Outsource Marketing by Evil Marketers | Market By Numbers

Evil Marketers | Market By Numbers — Thu, 03 Sep 2009 22:57:34 +0000

[...] should avoid hiring marketers, that marketers only do PR, random positioning, and branding, CEOs should formulate marketing strategy are [...]

Comment on News To Startup CEOs: You Can’t Outsource Marketing by Twitter Trackbacks for Chris Moody - Marketing Strategy for Startups | ChrisMoody.com [chrismoody.com] on Topsy.com

Sat, 29 Aug 2009 04:32:25 +0000

[...] Chris Moody - Marketing Strategy for Startups | ChrisMoody.com chrismoody.com/startup-marketing – view page – cached Chris Moody discusses marketing strategy for startups — From the page [...]

Comment on News To Startup CEOs: You Can’t Outsource Marketing by sim stewart

sim stewart — Sat, 22 Aug 2009 12:34:55 +0000

Thanks for the post Chris, I can really relate to what you’re saying. We’re about to launch a new website and the marketing is proving to be more complicated than expected. Originally we thought we could outsource marketing but we’ve yet to find anyone that can add real value and direction. We’ve reached the conclusion that we’re going to have to do it ourselves for the short to medium term future.

Another factor that complicates things is that a lot of what we’re doing is trial and error. Just look at Twitter, they’re changing the service in reaction to what the users want. It’s difficult to build coherent marketing strategies for services that are in constant evolution.

Sim

Comment on News To Startup CEOs: You Can’t Outsource Marketing by Chris Moody

Chris Moody — Fri, 21 Aug 2009 22:59:57 +0000

Joel,

Agree 100%. Chris

Comment on News To Startup CEOs: You Can’t Outsource Marketing by Joel Andren (@joelandren)

Joel Andren (@joelandren) — Fri, 21 Aug 2009 03:39:12 +0000

Hi Chris,

I’m with you 100% that a startup founder should learn as much about marketing and be as involved as possible in setting direction.

My concern is that more often than not a startup CEO chooses a marketing plan and strategic direction based on the product they want to build (or think they have) rather than the product the customer wants. This happens because they are in love with their idea and their vision.Telling someone like this to take control of marketing is a recipe of disaster.

However, if the startup CEO is interested in customer development and clearly defines a feedback loop and makes product and marketing decisions based on feedback rather than vision, then I think they are much more likely to be successful.

-Joel

Comment on What if you built your business around one goal per year? by Chris Moody

Chris Moody — Thu, 20 Aug 2009 21:43:23 +0000

Mike, Very good point!

Comment on News To Startup CEOs: You Can’t Outsource Marketing by Chris Moody - Marketing Strategy for Startups | ChrisMoody.com BEC Development Blog

Thu, 20 Aug 2009 20:49:38 +0000

[...] more here: Chris Moody - Marketing Strategy for Startups | ChrisMoody.com Posted in Object, Outsource, business, software. Tags: a-marketing-person, about, brant-cooper, [...]

Comment on News To Startup CEOs: You Can’t Outsource Marketing by Chris Moody

Chris Moody — Thu, 20 Aug 2009 19:27:03 +0000

Mike, totally agree. Thanks.

Comment on What if you built your business around one goal per year? by Mike McClure

Mike McClure — Thu, 20 Aug 2009 18:40:00 +0000

If you only set ONE strategic goal a year, you are more likely to overachieve.

This gives your team a huge morale boost, especially compared to the morale killer that is failing to meet your goals year-after-year.